Sr. Marketing Manager

Position Summary

Cambridge Center for Adult Education (CCAE) is seeking an experienced Senior Marketing Manager to manage all external communications. The Senior Marketing Manager will be responsible for the organizations overall marketing strategy while primarily focusing on CCAE’s digital and social media presence while also overseeing CCAE’s direct marketing campaigns, including email marketing and printed materials, and daily website management. As a savvy social media user with excellent communication skills, the Senior Marketing Manager will also serve as an online community manager for CCAE’s various constituents including students, teachers, and community partners. This position reports directly to the Executive Director.

Job Functions

• Manage CCAE Website including daily maintenance, and working with website developer to solve any bugs and manage updates.

• Manage CCAE’s social media platforms which include Facebook, Twitter, and Instagram.

  • Create effective social media campaigns that draw in new users and engagement while effectively balancing posts intended to build community and sell classes.

  • Create and execute Facebook Ad Campaigns that effectively target the right crowd for CCAE’s various offerings.

  • Respond to posts, comments, and reviews in a timely and professional manner.

• Working with the program department, plan upcoming terms and create and see through to completion the production of quarterly catalogs.

• Create and edit all weekly email communications, and manage email database.

• Support CCAE’s development department to create marketing collateral and event promotion

• Generate reports on social media and website performance for Executive Director and Board of Directors presentations.

• Maintain a consistent voice and message across all channels.

• Act as final set of eyes on all external communication ensuring maintenance to brand guidelines.

• Ensure marketing team deadlines are met during a complex term schedule.

• Manage CCAE’s Google Adwords campaigns.

• Schedule and coordinate class photoshoots and manage photo database.

• Create engaging booths for community events such as Harvard Square Mayfair and Oktoberfest.

Qualifications & Skills

• Bachelor’s Degree, or equivalent combination of education, training and experience

• 3-4 years of related experience

• Experience managing a website and social media presence

• Experience drafting and sending e-newsletters

• Strong technical capability with Google Suite, Website Content Management Systems, Email Marketing Platforms (Constant Contact a plus), and Adobe Suite (Photoshop a plus)

• High level of organization and strategic thinking skills

• Strong written and verbal communication skills

• Collaborative team player with a can-do attitude

Compensation

The salary range is $52,000-$57,000 commensurate with experience. Benefits include medical, dental, retirement plan, paid holiday, sick, vacation, and personal time, and free classes.

How to Apply

Please email your resume and cover letter to hr@ccae.org with “Senior Marketing Manager” in the subject line. The Cambridge Center for Adult Education is an Equal Opportunity Employer with a deep commitment to diversity and inclusion throughout the organization.